PIOMBO, A NEW DEDICATED MENSWEAR PROJECT

OVS presents ‘PIOMBO’, a new project for the men’s clothing market, with an innovative
proposal that is as “extraordinary” as the talent behind it: Massimo Piombo, creator of
eclectic styles, fabrics, shapes and colours.

First of all, there will be two 120 square-metre “stand-alone” stores in Milan and Treviso,
before extending the project to open another 15 high-street stores in 2019.

“With ‘PIOMBO’, OVS is looking to serve the fashion-forward, elegant man,” says Stefano
Beraldo, CEO at OVS. “’PIOMBO’ will be bringing something new to the Italian market,
meeting the demand for elegance and quality at reasonable prices. We are aiming for an
interesting combination of Massimo’s talent and our own capacity to produce items at
lower cost, with the best possible value for money, thanks to the strength of our supply
chain. We can add this project to others that we have started with Massimo Piombo as
part of his work as OVS Menswear Style Director and Creative Director I am looking
forward to a long period of collaboration and I am certain that Massimo will be an excellent
creative asset for our brand”.

“I am happy to have this opportunity,” says Massimo Piombo. “It’s a new experience for me
to work in a large group like OVS. My roots are in limited productions, selective retail, and
artisan craftsmanship. I am taking up this challenge with the respect I have for OVS, the
Italian brand that was first to retail quality clothing at affordable prices. The ‘PIOMBO’
stores will give me my own place in which to work, where I can represent my own style
completely. At OVS, I will be taking charge, full time, of a production range that is already
very competitive and appealing. My task will be to give the brand a whole new international
profile”.

OVS is Italy’s top brand of clothing for women, men and kids, with over 1000 Italian and international stores. The
company’s mission is to offer everyone the freedom to dress in style and at competitive prices. OVS stores are
top image and contemporary design surroundings that welcome over 150 million customers every year. OVS
completes its range with its online store www.ovs.it

MASSIMO PIOMBO was born in Liguria, where he cultivated a passion for architecture and romantic literature
from an early age. A trip to Scotland introduced him to the fashion world, which he addressed with innate
passion and style. He travelled, opened his first stores, and wrote books on elegance and style. His collections, with their hints of “dandy” flair, were a hit with the international fashion community and soon went on to be sold
in America’s most important department stores, and in Japan.

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